I got a call Friday (actually earlier, but we played phone tag for a few days) from a lady at Apple. She was from the Executive Customer Relations department. She was nice, but did not offer to do anything for me out of the ordinary aside from act as liason to the technical support and repair departments. But by this time I had already sent the DOA re-replacement back once more and it was in Atlanta by Friday (arrived at my house that evening). I asked “what can you do to make it up to me”. Took many minutes, and much demurrals on her part, but I eventually got her to agree to some concessions on Apple’s part.
They are sending to me the iPod Remote & Earphones and the XtremeMac iPod Case Black. Total retail price = $60. That’s what I paid for the extended warranty, so that works out pretty well. I still wish they gave me a new iPod to reset the warranty date, but I’m still out ahead for what I have. Wish it did not take three weeks and hours of phone calls. 
Well, I had a similar experience. I ordered a keyboard from Apple, and it arrived thre days later. I unpacked it and started typing. I felt that the Space key was slightly bent an at an angle so I phoned them. They sent a UPS guy with a new keyboard the next day and he picked up the other. I unpacked it , started typing and noticed that it lacked the Norwegian Æ Ø and Å characters. It was an American keyboard lost i Europe!
So I phoned them again and the same woman heard my complaint. She was a bit ashamed, becaus this is a pretty bug screw.upo. Anyhoo, the third keyboard arrived the next Monday with UPS. Same guy. I unpacked the KB and discovered that it was actually an old model! New in packing and fresh in the plastic but an old model never the less. So I phoned them again and informed them of the problem. She was even more embarrassed and offered to send another UPS with another keyboard. I said, no I can’t be without a KB longer, but you could compensate me a bit. “What do you mean with compensation?”. I though I could lurk a 30% rebate on some HW from her and said “Well, thos mice of yours are veeeeeery shiny”. She asked me what hardware I had and told me to hold the line. After a couple of minutes, she said; “I talked to my manager and we’ll be sending you a free Bluetooth Apple mouse as compensating, free of charge”. I accepted and got an Apple tatoo. 
It was the best experience I had with a major international tyrrant company.
Glad they finally got it fixed for you (and it’s incredibly cool that you talked her in to throwing the extras in). Too bad it took so long, but that’s how those things seem to go. It’s frustrating, though, isn’t it?
Good letter-writing skills in your last post, too. We need to stand up to companies — they’re responsible for properly training their employees and if one misleads (or lies to) us in order to get us to spend money/hang up/stop bothering them we need to hold them accountable.